hi, i'm persephone

founder, nap enforcer, the sheep you won't have to count.

shop now

i'm building the sleep brand you've been losing sleep over. fast sleep support that fits your life. no chalky pills. no hour-long wait.

because sleep is not optional. sleep is survival. sleep or die exists to say that part out loud.

counting sheep is deadso is staying awakecounting sheep is deadso is staying awakecounting sheep is deadso is staying awakecounting sheep is deadso is staying awake

be like me. join the strip club & have the best sleep of your life.

sleep stripsshop now

my w's on it all

i built sleep or die because being exhausted became way too normal. i watched women drag themselves through the day, then lie awake at night, blamed for not trying hard enough to rest.

gummies didn't help. pills felt wrong. "just relax" was a joke.

so i built something better.

persephone stickerbuy me