founder. nap enforcer. professional disrupter.
hi. i’m persephone
Welcome to the strip club.
Welcome to the strip club.
Welcome to the strip club.
My w's on it all..
why am i building this
i built sleep or die because being exhausted became way too normal. i watched women drag themselves through the day, then lie awake at night, blamed for not trying hard enough to rest.
gummies didn’t help. pills felt wrong. “just relax” was a joke.
so i built something better.
why sleep or die exists
sleep has an image problem.it’s treated like a luxury or something you can hustle your way around. nope. sleep is not lazy.
- sleep is not optional.
- sleep is survival.
- sleep or die exists to say that part out loud.
what start it all...
i didn’t plan to start a sleep company. i planned to go to bed. but the industry was soft, slow, and out of touch with real life. pretty colours. empty promises. so i did what tired women do best. i fixed it myself.
what we make
we make sleep support that works fast and fits real life. things that live on your bedside table. things that travel well. things that don’t ask you to swallow another chalky pill or wait an hour to feel anything. our products don’t knock you out. they remind your body it’s safe to shut down. a nudge. not a knockout.
what i believe
sleep is a requirement, not a reward. tired women don’t need more discipline, they need support. wellness doesn’t have to whisper to be taken seriously. rest can be bold, honest, and a little rebellious.
