sleep or die
sleep tape
95% cotton, skin-safe, beauty-approved. Goes on over skincare or lip masks without a hitch.
It works. Deeper sleep, less snoring, jaw tension relief, customers say it’s the best tape they’ve tried.
Shelf candy. Bold packaging that cuts through the sleepy lavender aisle and grabs attention.
Buzz built in. TikTok virality, press features, and a cult community that keeps coming back.
Repeat ready. Once you tape, you don’t stop, subscriptions and reorders follow fast.
oh, and we're canadian 🇨🇦
we pop on shelves
the first sleep tape made for skincare
Why Partner With Sleep or Die
Category Disruption
Sleep products are stuck in lavender and light blue. Sleep or Die is bold, rebellious, and already building viral traction.
Consumer Demand
70% of adults struggle with sleep, customers are actively searching for better solutions.
Proven Traction
Organic buzz, Substack audience, TikTok virality, early sell-through data.
who we work with
Specialty Wellness & Beauty Shops
Indie apothecaries, beauty boutiques, and wellness stores where cult-worthy sleep solutions belong.
Fitness & Recovery Studios
Gyms, Pilates, and yoga studios that know sleep is the missing piece of recovery. Sleep Tape becomes a natural talking point and community driver.
Hotels & Hospitality
Sleep is the top guest complaint. Our products help transform an ordinary stay into a memorable wellness experience.
Lifestyle & Concept Retailers
Discovery-driven stores like Pop Up Grocer where buzz matters as much as sales. Customers want the next big thing in wellness.
Dental & Health Practices
Practitioners recommend Sleep Tape for jaw tension, grinding, and better breathing, creating demand that spills into retail.
"Sleep Tape became our #1 basket builder in under two months. Customers grab it alongside skincare and supplements, and they come back asking for more. It’s the easiest repeat driver we’ve added in years."
- Ashley, ontario
"Our members tried it once and got hooked. They talk about it in class, post it on socials, and actually sleep better. Stocking Sleep or Die turned into free word-of-mouth marketing for us."
- jess, california
"The branding jumps off the shelf. People pick it up because it looks different, then they return because it works. That mix of hype + function is rare, and it’s why Sleep or Die keeps moving."
joshua, british columbia
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